1000 skis – a fresh breeze on the ski scene.
A Swedish ski manufacturer with creativity, sustainability, and minimalism as core values 1000 skis is the love child of some of Sweden's most influential skiers of the 2010s. Being longtime friends of mine they reached out to get all the copy for their website in order.
ABOUT THE CASE
“KEEP THE
CULTURE MOVING”
“1000 is about skiing. About expression.
It’s about creating the best skis possible and about manifesting what we believe in.
It’s about elevating. About moving the culture forward.”
“We love skiing. The feeling, the community. That’s how all of us met over ten years ago. It’s what shaped our lives and eventually led to the founding of 1000. A vision of a company making high-performance skis while moving the culture forward. From the get-go, we knew we wanted to do things a bit differently. Do our take on what a ski company is, and can be. We want to make skis that we love. That enables anyone who rides them to realize their vision on the hill. We are 1000 and we want to make really good skis.”