Great ideas are timeless. That’s probably why it’s common for music producers to incorporate old music in new compositions, writers to quote other authors, and directors to re-use scenes from classic movies. Cutting up, reassembling, and updating existing pieces to fit today's climate. But It’s very rarely used in advertising. It’s like an unwritten rule – something one just doesn’t do it.

Yes, we have to take into consideration intellectual property, big budgets, and all that stuff. But one can’t copyright an idea for a campaign. So, why is it that this approach is so rarely used in advertising? Maybe it's pride, vanity, or a fear of being called lazy and unoriginal by peers and clients. I don’t know.

Whatever it is, let's challenge it and try sampling in advertising to see what happens.