The automotive industry is undergoing a massive change which affects almost everyone, not least professional mechanics. This is a workforce that's aging and are in need of some fresh blood. Problem is, the word "mechanic" carries certain stereotypes along with it, discouraging young people to become mechanics. As vehicles are getting more high-tech by the minute, traditional mechanic skills are becoming more and more obsolete, so now is the time to rebrand the mechanic. We want to break free from the stereotypes and inspire a new generation to become.... yeah, become what? That's the question.
