Solid Gear Footwear is a Swedish brand that makes high-performance, high-tech and comfy safety footwear. With a fresh approach in a stagnant industry, Solid Gear footwear has become a major influence over how the industry is moving forward.
Below are outtakes of the brand identity concept "Athlete inspired, worker approved".
MANIFESTO
Athlete or worker – we see no difference. With the same dedication and focus, they work tirelessly, pushing the limits and seeking that extra bit of performance to always stay ahead of the competition. Even if it means doing things their own way. At Solid Gear, we carry that same mindset. We make high-performance, zero-compromise, safety footwear that continuously raises the bar through progressive design, premium materials, and the latest technologies. Our products are made to endure, keep workers safe, and enable them to comfortably perform at their peak for a long time to come.
Solid Gear FOOTWEAR – Athlete Inspired, Worker Approved.
